Shoe Industry

The sole is the bottom part of the shoe. Also referred to as the â€Å"outsole† of the shoe, this is the part that comes in direct contact with the ground. Outsoles can be made of a variety of materials, including leather and rubber. Certain types of soles provide more traction than others, by using specific materials or designs. A ballroom dancer might prefer a shoe with a smooth leather outsole, as it's easier to turn and glide in, while a hiker needs an sole that is thick, durable and waterproof. The sole of the shoe is often the part that will wear out first, but some shoes can be resoled by a shoe repair shop. 1 TRENDS From stickers to paint-your-sole kits, the bottom of your footwear is now the place to customize, personalize or imitate top designers. The trend started a few years back when women realized they could emulate renowned shoe designer Christian Louboutin’s famous red soles by painting the bottoms of their shoes red with ordinary paint or nail polish. One U. K. ardware store recently reported that sales of red paint have surged 40 percent over last year, thanks to customers looking to recreate the look on lower-cost heels. Topshop Louboutin’s soles, which instantly identify the brand, have even sparked lawsuits around the world, with Louboutin trying to protect his look. Now other designers are cashing in on the trend, trying to set themselves apart by coming out with soles in their own unique colors, like designer Chloe Green's line for Topshop th is spring, which featured light green soles. Rosso Solini. Footwear accessory brand Rosso Solini's sole stickers are less about imitating a designer look than about standing out from the crowd. In addition to its uber-popular firetruck red, Rosso Solini offers a range of 20 stickers in animal patterns, glitter and other bright colors, like blue, which has proved to be a big hit with brides. â€Å"With Rosso Solini, people can easily make a simple shoe look more expensive, or dress up their favorite pair of old shoes,† founder Tara Haughton, 17, told TODAY. com. â€Å"You can put it on yourself, it’s easy to try and affordable. † Haughton, who lives in Ireland, designed the stickers as part of a school project, and two years later the company has customers in 22 countries through its website, with its biggest fans in Brazil. Haughton will mark her official U. S. debut with an appearance on QVC Sept. 4, selling her set of three instant shoe soles ($26, rossosolinishop. com). The stickers are made with 3M materials and some of the packs include a knife for cutting around the adhesive. â€Å"Personalization is becoming more and more prevalent, and in fashion in particular,† Marshal Cohen, chief retail analyst at NPD Group, told TODAY. om. â€Å"People used to be able to splurge, but with today’s economy, consumers are saying, ‘Forget that; I will just paint my soles red. ‘ In addition, people don’t necessarily want to look like everyone else. This trend toward customizing soles isn’t just about looking impressive, but about the ability to make something unique. † SAVE YOUR SOLE For others who want a more designer look, many shoemakers in large cities like New York and Los Angeles offer the option of fitting red soles. Or you can turn to Save Your Sole, which sells shoe soles and paint in nine colours, including cream, blue, and its ever-popular red. The soles need to be attached by a shoemaker, but the colour will last until the sole wears out, unlike paint, which can flake off after a short walk on the pavement. Save Your Sole founder Amanda Collins started the company two years ago to save her own trove of designer shoes, and quickly expanded the business, with the U. S. soon to overtake the U. K. as her biggest market. Sales of her Red Sole Gift Set, which includes red soles, touch-up paint and a paintbrush, have increased by 25 % in the last month alone (SaveYourSole. co. uk, $45. 95). Clearly getting in on the hot trend, TODAY's Matt Lauer shows Al Roker the bright orange soles of his shoes. In the coming months, the company will release other colors like pink and purple, and she's now in talks with Saks Fifth Avenue, Barneys and other high-end retailers about stocking her products. 2 OBJECTIVES ISSUES Every pair of Ecco's I've had cracked. I had a pair of their â€Å"dress shoes†, they were pretty bad. Also have had 3 pairs of the Ecco â€Å"Trek† shoes (goretex hiking shoes)†¦ they cracked as well†¦. you can get them replaced but they do crack at about 2 years (think they're about $75 to do so). I bought them at nordstrom, complained and they gave me a new pair though. It is a manufacture defect, not one of use (since the traction was in good condition). – Xericx I bought a pair of Ecco â€Å"City† bluchers sometime around 2002 and only wore them three or four times. Got them on sale and meant to use them in the rain or traveling. I packed them away in their box and stored them in my closet for about four years because I didn't like them very much. I finally got around to wearing them again. On their first day out, I noticed a funny feeling and when I checked the bottom of one of my shoes, I found that much of the heel and other parts of the sole had disintegrated into pieces, pretty much like crumbling a styrofoam cup. Weirdest thing I've ever seen happen to a shoe. Kind of funny to see shoes that still looked brand new, too early to really even develop significant creases, and have the sole fail like that. Perhaps I could/should have done something else but I was so angry I tossed the shoes into the trash when I got home. – eighty-sixed Ecco's niche is comfort. When you try them on in a store they feel great. However, the soling material that they use tends to dry out quickly. When that happens the sole cracks or disintegrates. For those with Ecco's don't store them above normal heat or cold. That speeds up the deteriorating process. Also, try to wear them regularly. -nick v. CONTRIBUTIONS Rocker sole shoes have long been known for their therapeutic benefits. They can protect the heels and the balls of the feet from repetitive impact with concrete and hard surfaces. They can be helpful for those suffering from heel and arch pain. They can also be helpful for those suffering from arthritis in the big-toe-joint (hallux rigidus). They promote good posture and can improve circulation. Rocker soles tend to engage core muscles and can improve proprioception. But rocker sole shoes are not for everyone. If you have problems with vertigo or dizziness, for example, a rocker sole shoe may not be appropriate.

Reaction of Natives to the Japanese Occupation of Sea

The Japanese occupation of Vietnam, Indonesia and Malaya impacted and hence triggered a response in Vietnam, Indonesia and Malaya in the form of various nationalist groups. Some groups were formed and sponsored by the Japanese, yet others were formed to oppose the harshness of Japanese rule. Economic: The economic drain on the colonies in South East Asia resulted in the opposition of the natives towards the Japanese. In Malaya, the devastation and collapse of the economy caused a nightmare for the people of Malaya. However, many nationalist groups were formed within racial groups. The Chinese formed the Malayan Peoples’ Anti-Japanese Army (MPAJA). However they were not able to unite the society because membership was limited to Chinese only and they practiced excessive revenge against collaborators, causing the Chinese community to regard them with fear and wariness and the other racial communities could not join, hence fragmenting the effort. The Japanese sponsored the formation of the Indian National Army (INA) led by Chandra Bose, however the independence struggle lacked unity and ultimately failed. They also sponsored the formation of the Union of the Peninsular Indonesia (KRIS), however there was not much support from both the ethnic Malays and Japanese and also failed in the end. In Vietnam, the rampant inflation and the scarcity of basic necessities caused the nationalism in Vietnam to flourish. When the famine in Tonkin broke out in 1944, the Viet Minh took over granaries belonging to the Japanese and rich landlords and distributed the rice to the peasants. This contributed to the rise of the Viet Minh as they were viewed as heroes. Hence, in both cases, the harsh conditions caused by the Japanese occupation led to the rise of nationalist groups in Malaya and Vietnam. Social: The Japanese Occupation changed the society of Vietnam and Indonesia. It gave the people of Vietnam an obvious nationalist cause, to expel both the Japanese and the French. This allowed to Viet Minh, who promoted the struggle for independence, to flourish. The negative effects of Japanese policies roused the nationalist feelings of the people, making them more united in their fight for independence. In Dutch East Indies, the Japanese pursued active policies which affected the development of nationalist groups. The Muslim teachers were given better treatment and respect in contrast to the Dutch who generally ignored them. The Japanese also sponsored the formation of the Consultative Council of Indonesian Muslims, also known as Masjuni, for the Muslims as a channel to voice their views directly to the top Japanese administration. They also imposed a uniform legal and education system, making Indonesian society more united and hence making it easier to cultivate nationalist feelings. The social changes caused by the Japanese to these two South-East Asian countries contributed to the rise of nationalism, which in turn served as the backbone of the natives’ struggle for independence after the Japanese occupation. Political: The political changes in Indonesia and Vietnam aided the rise of nationalism in these two countries. In Indonesia, the Japanese released several notable pre-war leaders from prison, allowing the released leaders to lead the nationalists. They also promoted the formation of the Pemuda Movement, which together with PETA helped to mobilize many youths and exposed them to nationalist ideas. Hizbullah, an organization for youth who opposed colonialism, was also formed. Furthermore, Soekarno, one of the released leaders, gave numerous nationalist speeches to active youths. These youths formed a significant base for the nationalist opposition to the re-imposition of Dutch colonial rule. In Vietnam, the rise of nationalism led by the Viet Minh and Ho Chi Minh, is seen when the harsh conditions caused by the Japanese resulted in the solidification of the struggle by the Vietnamese for independence from the French and Vietnamese. Furthermore, the Japanese also actively strengthened religious groups like the Cao Dai and Hoa Hao to counter the influence of the communists and nationalists. However, these groups would later become major nationalists groups after the Japanese Occupation. The Japanese directly caused the rise of nationalism in these two South-East Asian countries due to the effects of their policies, effectively aiding the nationalists in their struggle for independence from not only the Japanese but also their former colonial masters at the end of the war. In conclusion, the groups that mushroomed as a result of the Japanese occupation served as the main backbone of anti-colonial struggles for independence both during and after the Japanese occupation. Though the rule of the Japanese varied in different countries in the region, the end result was the same in all, nationalist groups ready to lead the struggle for independence with or without Japanese support. The reaction of the people in response to the Japanese forever changed the history of South-East Asia.

American Dad

Roger, the sarcastic alien who saved Stan from Area 51 hates the fact that he is restricted to the our walls of the house unless he dresses in ridiculous outfits that question his sexuality. He smokes and drinks to cope with the torture of his own life. Klaus, the family goldfish is not actually a normal fish is from an experiment gone wrong due to the CIA. When they tried to put a German mans brain in a fishs brain they created Klaus who is also madly in love with Francine. (midi. Com) A utopia is a community or society possessing highly desirable or near perfect qualities. (Webster Dictionary). The show American Dad tries to portray their society and family as a Utopia meaning whatever happens wrought the episode there will always be a happy ending after the thirty minutes the show allots. This show exemplifies entertainment for the audience as utopia. The show revolves around C. I. A. Agent Stan Smith, and his not so average family. Stan is constantly fighting off terrorists who threaten the safety of the United States, sometimes causing more harm than good. His wife Francine is your average house wife.She juggles Stan and the kids while keeping a sound mind. Halley, Stains only daughter, is your average rebellious teenager. She speaks her own mind, and does things her win way. Steve, Stains only son, is a bit of a geek. He enjoys games like Dungeons and Dragons, and participating in comic book conventions. Although hes not Stains dream son, he always makes him proud. Then theres Roger, the illegal alien who the Smith are keeping protected. Roger deals with your average alien emotions, and the fact that he is not allowed out in public, which causes him great distress.Last but not least, Klaus, the Smith s wisecracking talking fish who is secretly in love with Francine. (TV Calendar) The theme song that opens the show on every episode starts by inning a catchy patriotic jingle. The first few lines Stan sings tells Of his optimistic outlook on his beloved country LISA, giving inanimate objects humanistic qualities which is personification. Although the song is short and sweet, it makes the audience think this show is going to an upbeat and positive television show for a family. By comparing this show to our country, it gives a negative light to the United States as a whole.In a recent episode, the rapture occurred while Stan and Francine are left on the planet with Roger to occupy their time. Stan went to any and all lengths to try to get selected for the second coming of the rapture by finding the supposed Jesus Christ backstage and letting him have sexual activities with him after he blamed Francine for all his problems. After all the problems that occurred in this episode, the end of the episode made everyone look like one big happy family. The show American Dad ridicules America with the constant back and forth idiotic tactics they do throughout all the seasons.It makes fun of America by basically saying whatever happens in this show is how America is in a whole. Stan hides Roger in his attic so the government would not take him because he feels he owes Roger something for saving his life. This example proves that there is corruption in our government. Although Francine appears to be a normal housewife her dark, secretive past with lust, drugs, and sex constantly haunt her. Haley Stan and Franchises daughter, is an activist to anything her father has to defend because she feels like the government are a bunch of arrogant, conceited men in suits with too much power.The son Steve, is an average high school aged boy who just wants to it in. He tries almost everything in his power to make the girls in his school want to lust after him like he lusts after them. The alien Roger, he plays the role as the red headed step child that doesnt really fit in but makes the show more entertaining to people. Klaus the goldfish, he always has a trick up his sleeve in any situation he comes across. American Dad does not portray America the way we or any other country should view it.It makes a mockery of our country by saying no matter what you do or the severity you do it to everything will go back to normal at the end of the day which is not reality. If there were actual consequences to the actions the characters Stan, Francine, Haley, Steve, Roger, or Klaus committed it would not be topic of discussion, but since there is no repercussion for their actions they continue to do illegal things. American Dad is nothing short of a joke to society and the fact that people make real comparisons to the show and our country shows that television has an impact on the lives of the people who inhabit our world.

Juvenile Deliquency, argument style essay Research Paper

Juvenile Deliquency, argument style essay - Research Paper Example Family problems and a low economic status are other contributing factors. Mentoring and evaluation programs should be started for the delinquents to overcome this issue. Parents and family members should also be guided to be supportive of these children. Thesis Statement: Juvenile delinquency is a serious societal issue that has many underlying risk factors and thus it should be tackled with the different management strategies to reduce its prevalence Juvenile delinquency Crime is one of the most dangerous factors that affect society today. An even more shocking fact is that it is not only adults who commit this act of violence, but adolescents well under the age of eighteen as well. Such adolescents are generally referred to as juvenile delinquents. There are not one but two definitions of the term ‘juvenile delinquency’ which are the legal definition and the social definition. With the help of these definitions and knowledge of all the risk factors that contribute to v iolence in youngsters, juvenile delinquency can be predicted well before a crime is committed by a juvenile. Juvenile delinquency is a serious societal issue that has many underlying risk factors and thus it should be tackled with the different management strategies to reduce its prevalence. There are many complexities involved when defining juvenile delinquency. ... The specific actions that represent juvenile delinquency vary from country to country. Some countries even have policies stating that juveniles who commit extreme act of violence should be treated as adults-they should not be shown any leniency by the court. For example, youngsters at the age of ten and above are considered as accountable to their actions as a mature adult by the criminal law in England. On the other hand, according to the social definition, juvenile delinquency is defined as the huge number of behaviors and acts of young children and adolescents which are condemned by society. However, in this sense, any disapproving act of a youth will be termed as juvenile delinquency. For instance, a youth who behaves rudely in front of guests may be termed as a delinquent by parents, although the court would ignore the problem as no laws were broken by that youth. A youngster-or juvenile-does not become an official delinquent until labeled as such by the juvenile court (The Guar dian 2012; Regoli et al 2008). A risk factor is a term that applies to incidents that occur prior to-and predict-a later consequence. There are various risk factors involved in juvenile delinquency. The biological factor implies that violent youths or delinquents tend to have low resting heart rates, which indicate low autonomic arousal, like boredom and/or fearlessness. Such youths have the urge to seek excitement and take risks in order to increase their levels of stimulation. Furthermore, studies show that boys with a high level of the hormone, testosterone, after gaining puberty, are more likely to be violent. These biological factors are difficult to quantify accurately and may occur chiefly in interaction with psychological and social

Explanation of the graphics figures upon budget Assignment

Explanation of the graphics figures upon budget - Assignment Example The budget line implies that if Susan spent all her income on clothing she would be able to purchase OB units of it. If on the other hand, Susan spent all her income on food, she would be able to purchase OA units of food. If she allocates her income on both goods then all combinations of food and clothing she can attain are those on or within the line AB. Thus the triangle OAB defines the combinations of food and clothing attainable by Susan, given her income and the prices of food and clothing. Assuming that Susan is rational, and the law of diminishing marginal utility holds for both goods, and she has continuous and complete preferences, her preferences can be depicted by downward sloping convex indifference curves. Susan’s objective is to attain the highest possible indifference curve within the reach of her budget set. This is shown in figure 2. Figure 2: the utility maximising choice in Adelaide As shown above in figure 2, given her budget constraint, Susan’s utility maximizing choice in Adelaide is point E. She consumes OC of food and OD of clothing and this generates the level of utility denoted by the indifference curve IC1. Linda is aware that in Melbourne the prices of both goods are higher and that food is relatively more expensive than clothing compared to the situation in Adelaide. Therefore, with her present income (that she earns by working in Adelaide) Susan will be able to by lesser of both food and clothing. Additionally, because food is rela tively more expensive, not only she will be able to buy less of food if she invests all her income in food compared to the amount of food she would be able to buy in Adelaide, the reduction in the amount of food she can buy will be more than the reduction in the amount of clothing she will be able to buy. What this implies is that i) her budget line will shrink inwards and ii) it will be relatively more flat compared to her budget line in Adelaide. This is depicted in figure 3. Figure 3: FG - Susan's budget line in Melbourne if her income remains equal to her Adelaide income In the diagram above, FG is Susan’s budget line in Melbourne if her income remains unchanged. Observe that not only can she buy fewer amounts of either products, the reduction in her capacity to purchase clothing had she chosen to invest all her income in clothing, depicted by the amount GB in the figure above, is less than the reduction in the amount of food she can buy if she invests all her income in f ood, AF. This is implied by the fact that food is relatively more expensive than clothing in Melbourne. Figure 4: Susan's new budget set relative to her old preferred bundle and utility level. Therefore, as reflected in figure 4, Susan can no longer access the utility level denoted by the indifference curve IC1 and nor can she afford the commodity bundle she preferred when she was in Adelaide. Therefore her real income will fall if she has to move to Melbourne but her income is still as it was back in Adelaide. Linda, if she has to make sure Susan accepts the offer, will have to pay her enough to ensure that her real income is at least as high as it is presently in Adelaide. There are two possible ways of achieving this. I. If Susan is paid an income so that she can purchase a commodity bundle that places her again at the utility level IC1. This implies paying her an income over her present Adelaide income that will allow her to access her old indifference curve IC1. This would be w hat is termed as the Hicksian compensation. The idea is that Susan will be back at her old real income level if she has access to her old utility level. Figure 5: The Hicksian Compensation - PQ

Qualitative Case Study Reserach Project Essay Example | Topics and Well Written Essays - 2000 words

Qualitative Case Study Reserach Project - Essay Example The University of London needs to develop an approach that will aid in attracting students from the Middle East and North Africa regions. A large number of students, especially the Chinese, carry out their studies abroad. So, it is quite crucial for the University of London to carry out a market analysis and understand some of the reasons of students’ option for this university over the Regents College London. Crucial perspectives worth consideration include an analysis of driving forces that make students decide where to go for their higher studies. Crucially with such information the University of London will in a better way be able to develop the best ways to market their courses in the most efficient and effective manner. This plan governing how the research is to be conducted to arrive to the final report addressing the research constitutes a number of sections. Included are all the steps required to arrive to a comprehensive coverage of the study question with the durati on of time required for each step specified to allow better time management. Research question What factors might influence the Middle East and North Africa student to choose UCL, University of London over Regents College London? Background Studies have indicated that there are higher chances for a student from Middle East and North Africa to decide to join the University of London for their higher studies as compared to the Regents College London. Most importantly, there is need to identify factors that lead to this kind of decision by the students. Therefore, qualitative data will be needed in order to provide a better understanding of the reasons and factors behind the decision made by students in preference of the University of London (Fidel 2007, p.77). In line with the collection of this data it is quite crucial to note that in the United Kingdom universities as well as colleges are developing ways of meeting the increased demand for certain courses by students from the Middle East and North Africa. Chinese students as already identified form the biggest percentage of students in London. It is thus advisable to focus on some aspects of this group and know what factors shape their decisions on which university to join. Over the years, the University of London has increased the number of courses which seem to attract the Chinese students. These courses based on the culture of the Chinese, their language as well as their interaction with the business world have created a good reputation for this university. However, there is still the need of in-depth analysis to be carried to ensure that this university maintains a competitive edge against other universities, especially the Regents College University. Purpose The research will be required to comprehensively address the question under study through the application of the selected tools and methodology. This will aid in obtaining adequate findings of factors that shape decisions of students to resort to join particular university, hence bearing a substantial amount of usefulness in the developing of marketing strategies by the University of London. Conduct In order to get the right responses that address the research question there is need to ensure that the informants are Chinese students. This means that a visit will have to be conducted to the

Please answer the 5 uploaded questions about Marketing thoroughly Research Paper

Please answer the 5 uploaded questions about Marketing thoroughly - Research Paper Example If the three parties are involved in the project then it is called for generalized exchanges. The complex exchange involves between networks of people. The manufacturer, TV station, Radio station are involved in the complex exchanges. Strategic plans are in many different shape and sizes. There are some below mentioned components which describes elaborately. Strategic plan is the game plan of the organization as well as management. The strategic plan is the key factors for new business policy. A strategic plan includes following components. The business cycle analyzes the growth and decline situation in the economy. This cycle indicates the growth and decline and saturation period. This cycle is needed to identify the growth and slowdown period. Contraction: At the slowing down situation in the market, this situation arises, basically in the bear market. At the bear market situation customer are not ready to invest money to the business as they are risk averse. This is the demand and supply situation of the market. As demand increases the employment will increase and job rate is also increased. Demand of the consumer product will increase as the market demand increases. Social responsibility means developing business with positive responsibility. It is also measure the overall performance of the organization. Every organization has some social responsibility. They facilitate the backward community people for further study and do some charitable work for the societal development. Some of the company’s main factor is to invest money to the other organization as social responsibility (Pride and Ferrell, 2012). The social and business organizations are both benefited by the social responsibility. The organization has moral responsibility to serve society for welfare contribution. There some key factors are to be identifying the performance of the social work involvement of the organization. The people getting job, pay

Business Cycle or Economic Growth in the UK Essay

Business Cycle or Economic Growth in the UK - Essay Example In the United Kingdom, economic growth has been driven by investment in infrastructure, investment in science and technology, increased access to business finance, increased exports and support for inward investment, reduction of corporation tax, simplification in business regulations, educating the workforce, tackling long term housing market issues and government support for local growth. This paper discusses economic growth in the United Kingdom with particular focus on the causes of economic growth, longstanding policies and their effect on balanced economic growth and gives recommendations on how the United Kingdom can promote further economic growth. For nations to succeed in the competitive global economy, the respective governments must take action. The government of the United Kingdom has not been left behind. It has taken initiatives to encourage economic growth and at the same time, it continues to support hardworking citizens who want to succeed in life. For stable and continuous economic growth, the initiatives taken by the United Kingdom government include: A nation cannot run effectively without economic infrastructure. For this reason, the government of the United Kingdom has placed economic infrastructure development at the heart of its economic growth policies. Economic infrastructure not only promotes economic growth but also creates employment. Examples of economic infrastructure include construction of power plants, airports, railways and roads, and provision of support services such as security systems and street lighting. Over the years, the United Kingdom has developed its infrastructure networks. According to a finding by OECD, â€Å"between 1970 and 2005, investment in UK roads, rail and electricity generating capacity had a stronger positive effect on the level of GDP per capita, and on short term growth, than other types of capital investment† (HM Treasury and Infrastructure UK, 2010). In 2009, the United Kingdom government created

The Gospel of John Essay Example | Topics and Well Written Essays - 1000 words

The Gospel of John - Essay Example â€Å"Hymn to the Word† is a section meant to look at Jesus as the logos of God, and His eternal Word. John acknowledges that Jesus is above all divine creatures (Lee, 2002). There are seven signs whereby Jesus’s public life is explained and written so as to show the world his spiritual being different from that of the other human beings. Included are the seven signs or miracles together with long speeches as Jesus explains himself and his purpose in the world, particularly his relationship with God (Lee, 2002). He says that God is his Father and it is only through him that people would get to his father. He goes further and explains that He is the son of God and stated severally that if an individual did not know him, then how he would know his father. When Jesus raised Lazarus from the death, it leads to his execution. The Jews were greatly of the opinion that Jesus was mocking their religious beliefs and those of their forefathers. They, therefore, decided that the o nly way to deal with him was to kill him. The seven signs mentioned above included: John the Baptist, Jesus is the Lamp of God, the calling of Simon, Andrew and Nathaniel, the marriage at Galilee where he changed water into wine, Jews and the businessmen who conducted their business in the Holy Temple of God, Nicodemus the Pharisee and the need to be baptized. Throughout the Gospel of John, there is a persistent explanation of the relationship between Jesus and God. At the end of the Gospel, the Holy Spirit is introduced to the Gospel as a helper and comforter of the Disciples and other Christians, and would be there for them once Jesus left after His crucifixion and resurrection into heaven. Christology This has simply been described by many scholars as a manifestation of the word that has the basis for immortality (Lee, 2002). In the book of John, Jesus is presented as the divine Son of God and in the same book is described to be subordinate to God the father. This gospel gives mo re emphasis to the relationship between the father and the son unlike the other gospels (Moloney, 1998). There was a lot of emphasis put on this relation and it was described as beyond our human understanding of how there is one God and with Him, there are three: the father, the son and the Holy Spirit. Jesus Divine Role In this gospel, Jesus explains the Kingdom of God to the multitudes. He was sent by His Father to bring the God News to the world. He had a messianic secret and played a divine role in the world (Coloe M. , 2006). He talks a lot about God’s divine wish as there are even echoes in the dark. Jesus has been regarded as the real vine, the way, the truth, the resurrection and the life. There are also several others such as the bread of the World and the gate of the sheep. Jesus divine call is illustrated all through the presentation and, as such, did not need to find it as per that minute. Jesus was sent to the world so as to help us reach and be near to God. He w ould be killed and denied severally by his friends. He underwent all this suffering for the sake of human beings and to save them from the crunches of the evil one (Tovey, 2007). There are three main happenings that are significant to the practice of Judaism. First was the cleansing of the temple where Jesus found businessmen who were selling all kinds of goods in the temple, and money brokers within the temple. He cleansed the temple and chased them away together with their goods and animals. He told them to go away and

Nephrotoxic and Hepatotoxic Species of Mushrooms Essay

Nephrotoxic and Hepatotoxic Species of Mushrooms - Essay Example Mushrooms create helpful chemicals like amino acids and sugars from the decaying matters and feed on it (Triefeldt 42). In doing so, they enrich the soil and play an important role in the ecosystem (Triefeldt 42). More than 2000 species of mushrooms are known to exist (Pageaux and Larrey 827). However, as approximately 50 species of mushrooms are known to be poisonous for human beings, not all of them are safe to eat (Pageaux and Larrey 827). Hence, it is extremely necessary to distinguish between the mushrooms that are healthy to eat and mushrooms that are lethal for human life.  Ã‚              Human beings can obtain protein and vitamin B from mushrooms (Kemp 173). Benefits like boosting immune system and protection against cancer can be obtained from mushrooms (Kemp 173). However, these benefits can be availed only from those mushrooms that are not poisonous for health. The common varieties among the healthy mushrooms are the ‘button’ and ‘Portobello’ mushrooms (Kemp 173). Also, some of the other varieties of nonpoisonous mushrooms are ‘shitak,’ ‘common mycena,’ ‘parasol,’ ‘shaggy mane,’ ‘Mary russula,’ ‘edible boletus,’ ‘Aspen scaber stalk,’ ‘table mushrooms’ and ‘field mushrooms’ (Triefeldt 42). These are nonpoisonous mushrooms and hence, are not dangerous to health of human beings. However, there are other species of mushrooms which have the potential of not only affecting the human health negatively but also to cause death. Those species are discussed below.               In Western countries, one of the common emergencies in the medical field is the mushroom poisoning (Pageaux and Larry 827). The species of mushroom, known as ‘Amanita’ are the major cause behind most of the cases of mushroom poisoning in human beings (Pageaux and Larrey 827). The fatal phalloidian syndrome is also caused by mushroom species called ‘lepiota’ (Pageaux and Larrey 827). Health hazards like â€Å"abdominal pain, vomiting, weakness, hallucination or even death† can be caused to human beings if they eat mushrooms that contain chemical toxins (Triefeldt 42).

Physics Key Words Essay Example for Free

Physics Key Words Essay Capacitance: ratio of charge stored per increase in potential difference. Capacitor: electrical device used to store charge and energy in the electrical field. Charged : object that has an unbalance of positive and negative electrical charges. Charging by conduction: process of charging by touching neutral object to a charged object. Charging by induction: process of charging by bringing neutral object near charged object, then removing part of resulting separated charge. Effective current: DC current that would produce the same heating effects. Effective voltage: DC potential difference that would produce the same heating effects. Electrical charge pump: device, often a battery or generator, that increase potential of electrical charge. Electrical circuit: continuous path through which electrical charges can flow. Electrical current: flow of charged particles. Electrical field: property of space around a charged object that causes forces on other charged objects. Electric field lines: lines representing the direction of electric field. Electric field strength: ratio of force exerted by field on a tiny test charge to that change. Electric generator: device converting mechanical energy into electrical energy. Electric potential: ratio of electric potential energy to charge. Electric potential difference: difference in electric potential between two points. Electric potential energy: energy of a charged body in an electrical field. Electron gas model: description of current flow through conductors. Electroscope: device to detect electric charges. Electrostatics: study of properties and results of electric charges at rest. Equivalent resistance: single resistance that could replace several resistors. Galvanometer: device used to measure very small currents. Ohm: SI unit of resistance; one volt per ampere. Â  Ohm’s law: resistance of object is constant, independent of voltage across it. Piezoelectricity: electric potential produced by deforming material. Potential difference: difference in electric potential between two points. Potential energy: energy of object due to its position or state. Potentiometer: electrical device with variable resistance; rheostat. Power: rate of doing work; rate of energy conversion. Resistance: ratio of potential difference across device to current through it. Resistance force: force exerted by a machine. Resistor: device designed to have a specific resistance. Resultant: vector sum of two or more vectors. Semiconductor: material in which electrical conduction is smaller than that in a conductor, but more than in insulator. Series circuit: circuit in which electrical current flows through each component, one after another. Series connection: arrangement of electrical devices so that there is only one path through which current can flow. Short circuit: low resistance connection between two points, often accidental. Watt: unit of power, one joule per second.

Assessment on Communication Skills in the Area of Speaking and Writing Essay Example for Free

Assessment on Communication Skills in the Area of Speaking and Writing Essay People talk face to face, and they listen to each other. They write emails and reports and read the documents that are sent to them Human beings are communicating. In both decoding and encoding messages, people spend almost 70% of communication time as speakers. (Jaime Gutierrez-Ang 2009). Communication is two way process by which information is exchanged between or among individuals through a common system of symbols, science and behavior (Martinez 1) Being a two way process, communication occurs in a orderly and systematic sequence wherein human beings are able to see and hear what transpires in their environment. As a process, communication is dynamic, adaptive and continuous. Being a survival mechanism, communication helps us develop to be unique persons, relating and cooperating with others. It satisfies our physical, ego, social and practical needs. It is indeed essential in life. (Mely M. Padilla et.al 2003) Speaking and writing are skills that have similarities. Both require the use of language symbols to express needs and feelings, they are both governed by the rules of semantics and syntax. Both are also expected to achieve communicative purpose- a degree of understanding, common knowledge and shared expectations. In speech, we monitor what we say by listening to the revised or connected ideas, while in writing, we monitor what we write by reading and rereading. Furthermore, the speaker and the writer should be able to determine how simple or complex and formal the statements should be. But there are differences in speaking and writing too. Writing differs in speech in several ways. According to Vygotsky ,e.f Hughey 1983, composing a written discourse is a â€Å"separate linguistic function differing from oral speech in both structure and mode of functioning. Even its minimal development requires a high level of abstraction†. Writing is significantly different from speaking because writing requires a more complex and difficult discourse. (Saymo, 2004.) In reflecting upon and surfing out communication skills, then think of communication as ways and means of gathering and relying information, and think of information as what there is to be gathered by any means that is consider the widest range of writing and speaking as you consider your communication skills. In relevance to the Department of College of Education, Communication skills of the students have to be enhanced. The researchers encouraged the department that through Speech Laboratory to measure the speaking skills of the students as well as the writing skills where in the teachers can identify where the strength of the students and of the their weaknesses are in the components communication skills in the area of speaking and writing. It is also an instrument to detect students’ potential in speech so that it can be developed and can be a product of the department in the area of speaking and writing. The researchers look forward for the program that can be developed based on the results of the study. It will be a universal program for the teachers to have the better and effective instructional materials. The researchers foresee the unbiased treatment of the teachers towards the students through the help of universal program. STATEMENT OF THE PROBLEM This study aims to determine the levels of communication skills of BEED Gen.Ed freshmen students of Carlos Hilado Memorial State College for the first semester academic year 2013-2014 as Basis for Program Development. Specifically, it will aim to answer the following specific questions. 1. What are the levels of Communication Skills of BEED Gen. Ed freshmen students in the area of speaking and writing when they are grouped according to: a) School Graduated b) Mental Ability c) Parents’ Educational Attainment 2. What are the difficulties in the components of Communication Skills of BEED Gen. Ed freshmen students when they are grouped according to: a) School Graduated b) Mental Ability c) Parents’ Educational Attainment 3. Is there a significant difference on the level of communication skills in the area of speaking and writing when they are compared according to: a) School Graduated b) Mental Ability c) Parents’ Educational Attainment 4. Based on the results, what program should be developed? HYPOTHESIS There is no significant difference on the level of communication skills of BEED Gen. Ed. freshmen students in the area of speaking and writing when they compared according to where school they graduated, mental ability and what their parents’ educational attainment. THEORETICAL FRAMEWORK Communication is the way to learn the person. If he is to be deprived of the chance to communicate with others, he should have sense of identity. It is through communication that one gets the chance for affirmation of self-concept and sharing of views about a variety of things among others. People relate socially with each other through communication. Personal communication is essential for a person’s well-being. Sufficiency or absence of communication has a bearing on one’s state of physical health. For one, stress is heightened or dissipated depending on communication or lack of it and the nature of its content. So as being a two-way process, communication occurs in an orderly and systematic sequence where in human beings are able to see and hear transpires in their environment (William Schutz). These statements emphasize the importance of communication in different area of human needs. Communication is very essential because human being develops their capability to speak through interaction with others. Especially the children ages 1-5, they are great imitators. They observe the actions of their parents, brother and sister, playmates and others. They tend to discover the words by their own through observation. According to George T. Wilkins Speech is the most important of all means of communication. In the great government politics, and in the expression of our own democratic rights, speech is also most important. Good speech is essential to participate in democracy. As to the students, speech can help express their feelings. It can help through participating in classroom discussions, reciting in classroom activities and reporting assigned tasks. Effectiveness in speaking is a climb to a ladder of seven steps (Eugine E. White and Claire K. Neudelider). The quote stated that the speaker should first analyze and know the audience that will listen. In connection to the communication skills assessment, the students that have difficulties in speaking will assess by the recommendations and develop program that this study aims to achieve. For further information, communication is the KEY which unlocks all the doors to a successful and fulfilling school life experience, to getting cooperation with your students, that allows us to feel understood, for resolving conflicts between teachers and students, to let students know what your needs are and how best to meet those needs, to fewer conflicts in the classroom and in the playground, to building self-confidence and self-esteem, to feeling listened to by your students, mutual respect in the classroom, to less resistance and more cooperation, to everyone feeling safe to be themselves and to have more fun in the classroom. (http://sydney.edu.au/science/uniserve_science/projects/skills/jantrial/communication/communication.htm) . These only prove that communication is really very important in life especially in the teaching and learning process. It is the key to open the teacher and student mind and their capabilities to speak and write well. C

Marketing Strategies For Hopsitality And Tourism Industry

Marketing Strategies For Hopsitality And Tourism Industry The hospitality and tourism industry is one of the worlds prevalent industries and also the most fragmented with large number of small business. The contribution of hospitality and tourism industry to GDP can be measured in the terms of the revenue generated by tourists (Bardgett 2000). The industry promotes international understanding and gives support to local handicrafts and cultural activities. It is a very important section of a nations economy, particularly in terms of its involvement in the direction of earnings through foreign exchange, production of extra wages and creation of job opportunities. The high flood of foreign tourist traffic has increased demand for certain economic production and distribution activities. The hospitality and tourism industry in todays date is one of the most diverse, exciting, challenging and important industries in any part of the world. It offers career opportunities that are dynamic in nature. A very essential quality in this industry is to possess a driving interest towards ones customer service and a strong sense of professionalism. And not just that what one also needs to know is that, what tourism is, keeping in mind the economic, environmental, social and cultural impacts on it. One needs to know its relationship with other industries, the roles and responsibilities that the organization carries as a whole and as well as of individual staffs. 1.1 Marketing of tourism and hospitality industry Marketing is a delicate combination of art and science (Mahoney, 2005). It is described by Kotle as a management procedure accountable for recognizing, expecting and pleasing client necessities gainfully. An enormous variety of misconceptions are rampant about marketing, the most widespread is its misunderstanding next to selling and advertising. If one looks closely these are nothing more, but types of endorsement or promotion and hence being only a part of marketing. Marketing includes of much more, such as product/service development, place, pricing etc. It requires information about those attracted in what you are offering, such as their likes, where they buy and their limits of expenditure. 1.2 SWOT/ TOWS Analysis Another important aspect that follows strategic formulation is the evaluation of the adopted measures and one of the best ways to do so is by using both SWOT followed by the TOWS analysis. TOWS Analysis is a modified form of SWOT which is used as a standard business analytical tool. The alphabets in both TOWS and SWOT are representation of the words Strengths, Weaknesses, Opportunities and Threats. The analysis of the external environment (threats and opportunities), and internal environment (weaknesses and strengths),can help one realise beneficial techniques that can be made use of by the entire organization, a department or a team. Apart from this, SWOT/TOWS analysis can also be used to come up with a course of action, a marketing campaign, or even evaluate ones skills and experiences. (Warnell, 1995) Identifying Strategic Options: As mentioned earlier SWOT or TOWS analysis helps to draw a better judgement of the strategic choices that are present and since strategy is the art of determining how one can win in business; it is a very important step in the evaluation of any organization or industry. This process of evaluation helps us find answers to questions that further help us explore our strengths, weaknesses, opportunities and threats. Strategic Discussion Through the use of marketing strategy an organization can concentrate its limited resources in the best manner possible so as to increase the profits and be at an advantage as compared to the other organizations. The main goal behind every marketing strategy should be customer satisfaction. The selected marketing strategies are dependent on a variety of components, such as quality, innovation, brand building, marketing expansion, focus, product development, social responsibility, etc. On similar grounds if we talk about Ryanair we can very well see that how the airline completely stands out as a special business from the point of view of the corporate culture it follows. Despite of being an airline it earns through the sale of complimentary products and services that it offers it customers on and off the plane. The company is well liked by its customers for its low cost and admired by its employees for the high salary it gives them. So hence alongside pleasing its customers which is very essential for any business it is also focusing on keeping its staff happy, content and loyal which is an equally important strategy very well thought of. Apart from that the airline makes use of secondary airports rather than primary ones which in turn helps in reducing the expenditure costs leading to higher benefit or profit margins. And hence it can be seen that the chosen organization is doing very well as far as selection and implementation of its marketing strategies is concerned. This comment can be substantiated by the results of PEST analysis and SWOT/TOWS analysis. PEST analysis of Ryanair SWOT /TOWS ANALYSIS FOR RYAN AIR Strengths Weaknesses Low airport charges High service performance A uniform fleet: low maintenance cost Poor customer service Long distance between airports and destinations. Poor relationship with staffs Opportunities Threats Credit crunch: People switch to low cost airlines More countries joining Schengen States Depreciation of US dollars: planes are now cheaper Customers are price sensitive Increase in oil prices Other airlines are reducing costs Increase in air traffic control charges Growth of other substitutes TOWS MATRIX (Weihrich 1982) Internal Elements Organisational strengths Organisational weaknesses Strategic options Strategic options External Elements Environmental opportunities (and risks) SO S2 + O2 Routes expansion S3 + O3 Order new planes WO W3 + O1 Jobs security for staffs Environmental threats ST S1 + T1 Continue to cut fares S2 + T3, T5 Increase frequency of popular routes WT W1, W3 + T3 Focus on staff training W2 + T5 Reduce cost of airport transfers From both of the above shown methods of evaluations it can be seen that credit crunch which generally considered as a big threat is grabbed as a seemingly big opportunity by Ryanair, for it attracts its customers by the focus it keeps on the reduced cost price. And this as can be seen is used by Ryanair as a mean to earn profit. The SWOT table above gives us a brief yet a very indepth summary of not just the internal but also the external analysis of the airlines with highlights of the firms strengths and weaknesses so as opportunities and threats. Based on SWOT, a number of strategic options can be suggested to Ryanair in the form of a TOWS matrix, such as route expansion, ordering new planes and hence increasing frequency of popular routes, focusing on the staff training, which in turn will act towards attracting more customers, offering its staff job security, it can go on further in reducing its prices(which has so far really worked wonder for the airlines). Hence through our evaluations we can see that no doubt Ryanair seems to be doing wondrous work as far as marketing strategies are concerned but there are still a lot many more ways in which it can increase the overall turnover even more, such is the wonder of using apt and multiple marketing strategies. 3.0 Implementation of a strategy using tactics The concept of the marketing is based on the premise that the firms should determine consumer wants and needs before designing products and services. Hospitality and tourism industry brings together the latest developments in the global operations using contemporary management principles (Borden, 2001). 3.1 Marketing Strategy The marketing strategy, ought to be viewed as a cover up of support planned to be a magnet as well as provide the customer or visitor (Naik, 2003). There are various types of strategies that come into play such as competitive strategy, market and resource based strategy, quality and innovation, growth strategies. It is now necessary that one of these have to be used at a time but generally combinations of these are used to achieve optimum results. 3.1.1 External Mix It consists of the 7Ps as well as the external environment. The marketing mix can be controlled by the firm whereas the external environment cannot be. Every industry tries to develop marketing strategies utilizing marketing mix that will establish sustainable competitive advantages leading to long term growth and profitability (Brian, 2003; Zeithaml, Bitner, Gremler, 2003). Product: The product of the marketing mix includes the tangible goods and all of the services that accompany that good to produce the final service or product. More than products it is the various services that make the industry stand ahead of others. Talking about Ryanair, it is doing seemingly well as far as the product aspect is concerned, for its air service and hospitality are no doubt loved by the customers due to the low cost price and well trained and well paid staff. Price: price is the value placed on the service or a product. The tourism and hospitality sector should establish their pricing based on the companies objectives and the target market. One cannot have high fee structures for low-fare airlines. Secondly it is very important to base the prices on the complete cost of production, delivering, promoting as well as managing the services provided. Price doesnt comprise of only the tangible benefits but also the intangible benefits like satisfaction. Ryanair seems to be doing really well as far as the price of its service is concerned for its customer no doubt love the airlines for it low air fare prices. Place: This aspect of the strategy includes the distribution and logistics of producing a product or service and making it available to the final customer. The location of the hotels, restaurants, etc is determined by considering the cost of the resources such as labor, raw material and real estate. In addition it is important to have access to proper transportation. So therefore the first and the most important element to be considered is the location of the hotel or the restaurant. Places away from the central city must be avoided as they would not attract tourists who would want to explore the main city/ town area. The place aspect here could not be incorporated as this is an airline that we are talking about, but still we can for sure bring to light the cost expenditure that the airline is saving by the use of secondary airports rather than the use of the main or primary ones. Promotion: It provides customers with precise and apt information to assist them decide whether to visit. It represents the various aspects of marketing communication, that is, the communication the information about the product with the goal to generate a positive customer response. The information provided by the company should be of significance and sensible use to the likely or existing guest and also precise because only satisfied customer would want to come again and use the same services. People: This is the fifth P of the marketing mix. It is essential that one should have a good, educated and friendly employees. For an organization to have a winning edge over others it is very essential that it recruits the right staff and trains them appropriately for the delivery of the services. Based on the interactions with employs the consumers make opinions and deliver perceptions of the service that was provided to them. Hence it is of utmost importance that the staff should have apt interpersonal skills, attitude, and service knowledge to provide the best service to the consumers who are paying for it. Thus it makes it imperative to have a highly qualified staff to add that extra special touch to the services so that customers who comes once, comes always. This, the airline has no doubt very skillfully taken care of by training it staff very well apart from paying it well too. Process: It constitutes of the schemes used to aid the organization in the process of service deliverance. Timely and excellent quality services are not the only ingredient but the process behind the making of these services is also of importance. Both hospitality and tourism industry have behind the scenes services like kitchens, water boilers, air handling units, maintenance departments, etc. This should be ensured that a customer never come to know about the smooth or ruff running of the process. Same and equivalent services should be provided at all times. These the airline could think of improving on as far as the benefits and services offered by the airlines to its consumers both on and off the flight. Physical Evidence: this again is a component which gives the consumers the opportunity to make judgments about the organization. This no doubt is an essential component of the service mix as based on the sight of the service that is being provided a perceptual impact is made on the consumers about the organization and the service being provided. The organizations that claim to be energy efficient should show it to their customer the process they followed to make their building and services environment friendly. When a customer knows the process behind the delivered service they feel more at ease. For example: if a hotel does vermin-composting to make all biodegradable waste into manure, they should take the guest and children on a eco-walk and show them the pit. This will not only make a good name for the organization but also teach people how to conserve environment (Borden, 2001). This as has been mentioned before too a number of times the airlines has focused on very well by its low cost air tickets and its well trained and well paid staff, skilled staff. 3.2 Interactive Marketing Technology has necessarily altered how companies and their customers communicate, not just online but across other medium (Novak Hoffman, 1997). Consequently interactive thinking needs to be at the heart of all marketing strategy and interactive channels at the heart of all marketing delivery. A company that has developed an easy to use web site with content and appropriate services to its audience is only part-way to achieving successful Internet marketing outcomes (Agrawal, Arjona Lemmens, 2001) This concept focuses on the ever changing trends in the field of marketing . The definition that had been given by John Deighton at Harvard, talks about interactive marketing being an ability which facilitates the organization in having one on one interaction with its customers on a continuous basis. The concept is in no way synonymous with the concept of online marketing, although there is debate that internet technology facilitates the process of interactive marketing to a great extent. The organization can with ease keep a record of all the data related to its customers, can have access to its numerous clients and consumers at the click of a mouse and can interact with them on a day to day continuous basis using the speed of the internet. 3.2.1 Objectives for Interactive Marketing Communications An interactive marketing communications plan usually has three main goals: (1) Use online and offline connections to steer or draw guests passage to a web site. This method is commonly referred to as traffic building. (2) To use on-site communications to bring an effectual point to the guest which helps form customer behaviour or achieve a required marketing outcome. The message delivered on site will be based on traditional marketing communications objectives for a companys products or services. (3) To mix all communications methods to assist attain marketing objectives by supporting mixed-mode buying. (Novak Hoffman, 1997). Ryanair has made use of this strategy by making available to its customers the facility of online booking system, which is not only of convenience to its customers but also greatly reduces the extra cost price as compared to telephone booking. Though it could still go beyond online booking and explore much more options such as customer feedback, special offers, blog site etc on its website by making use of this strategy. 4.0 Conclusion Customer satisfaction in hospitality and tourism industry is very much prejudiced by the way in which the service is delivered. It is a very important fraction of hospitality and tourism management and can be done successfully and well, with classiness and skill, if one keeps in mind the important essentials of marketing. ,This the airline seems to have taken care of in the most skilled manner possible by making use of the various above mentioned strategies. Apart from that what also is important is the evaluation of the marketing efforts. A framework for evaluation could help in shaping which essentials are most important to evaluate. It is hardly ever probable or cost efficient to assess all elements. After this it is very important to compare results with ones objectives and to in the end determine the needed changes in the strategic plan. This in a great way contributes towards improving the efficiency of the strategies that are being used by recognizing the present dissimilarities between real outcomes and anticipated performance. All this in turn will surely help determine the most probable and expected causes for the triumph or crash to achieve the set goals and objectives.

A Comparison of the Supernatural in Tempest, Julius Caesar, and Midsum

Supernatural Phenomena in The Tempest, Julius Caesar, and Midsummer Night's Dream  Ã‚  Ã‚     Ã‚  Ã‚   The Oxford English Dictionary defines "supernatural" as something "that is out of the ordinary course of nature; beyond, surpassing, or differing from what is natural."   In light of this definition, I shall be discussing the plays The Tempest, Julius Caesar, and A Midsummer Night's Dream through three successive pairings, drawing distinctions and comparisons between each play and its significant others as relate to some aspect of the supernatural realm. In any discussion of two Shakespeare plays, the issue of chronology deserves at least a passing nod. In the case of The Tempest and A Midsummer Night's Dream, knowledge of the chronology of the plays is of paramount importance in understanding the differences in tone, language, and the relationship dynamics between Oberon/Puck and Prospero/Ariel/Caliban. A Midsummer Night's Dream came out roughly 1594-5, The Tempest around 1611-12, some seventeen years later. The development of Shakespeare's imagination, as well as his powers as a playwright and poet, are certainly evident in The Tempest: The language is richer and more convoluted, the tone darker, more brooding, as are the characters (a feature characteristic of Shakespeare's Jacobean phase), and the whole message of revenge transmuted into forgiveness and resignation is a remarkable departure from traditional Senecan motifs. Also, as often seen in the later plays, a particular character or group dynamic seen in an earlier play is u pdated, expanded, and elaborated upon, in this case that of Oberon and Puck. In MND, Oberon is proud and imperious, but basically helps the course of true love run smooth in the end with the help of... ...20th century might consider a quaint dramatic expedient, a colorful, fanciful, booga-booga quality, for the Elizabethan and Jacobean theatre-goer of the time, the world of fairies and ghosts and demons and witches was very much a real one, and it pays to bear this in mind when reading and attending the plays. To try and imagine that such things really people one's world, really have a place somewhere in the immense chain of being, is to feel a very vital resonance within that nothing in the gray, bleak, so-called post-modern landscape can ever provide.    Works Cited Badawi, M.M., Background to Shakespeare, London, MacMillan Education Ltd., 1981. Boyce, Charles, Shakespeare A to Z, New York, Roundtable Press Inc., 1990. All act, scene, and line number citations refer to the Arden editions of the various plays discussed in this monograph.   

A Comparison of On the Road and Crying of Lot 49 Essay -- comparison c

In both Jack Kerouac’s, On the Road, and Thomas Pynchon’s Crying of Lot 49 the characters act in a deviant manner outside of social norms. This in turn leads to a deviant sub-cultural group which competes with the institutionalized authorities for power. Deviance in both novels is usually defined as a certain type of behaviour, such as an inebriated professor babbling on in a lecture hall filled with students or a group of teenagers frolicking naked in a city park on a hot and sunny afternoon. However, deviance can also encompass both ideas and attributes (Sagarin, 1975). The primary understanding of deviance rests in the reactions of observers, something becomes deviant because an individual, group or society takes offense and reacts negatively (Cohen, 1966, Lofland, 1969). These negative reactions occur because onlookers interpret what they see and hear as being bad, insane, strange, immoral, non-conforming, or wrong. Negative responses do more than define deviance; t hey serve as mechanisms of social control and power. In examining these novels from a sociological perspective, both Kerouac and Pynchon examine conflicts between mainstream society and sub-cultural groups. The deviant behaviour, thoughts, and attributes observed from the characters within the novels provide a strong argument for Austin Turk’s conflict theory of deviance, which examines power and cultural conflict as a basis for deviant behaviour. To begin, Austin Turk’s conflict theory of crime divides society into two groups: those with power "the authorities" and those without power "the subjects". In Pynchon’s novel The Crying Of Lot 49, this is realized by contrasting Pierce Inverarity, a California real estate mogul to those of low social economic class... ...sh-Catholic background, and his resemblance to a Fitzgerald hero, with a tragic death and foul dust floating in the wake of his dreams (153).    However, both of the novels express those subjects living by values beyond the social norms as having some power to change societal norms. By examining Turk’s theory of conflict between authorities and subjects, it becomes apparent the deviant behaviour observed from the characters in both novels is an influencing method of power to alter cultural and societal norms.      WORKS CITED Dugdale, John. Thomas Pynchon: Allusive Parables of Power. New York: St.Martin, 1990 Gomme, Ian McDermid. The Shadow Line: Deviance and Crime in Canada. Toronto: HBJ 1993. Kerouac, Jack. On The Road. New York: Penguin books, 1955 Pynchon, Thomas. The Crying Of Lot 49. New York: Harper & Row, 1966   

Franciscan Values :: essays research papers

For the last few years, I have been going through life trying to figure out what my purpose is. My drive for life had been lost, and I needed spiritual guidance. As I reflected on the past, it brought a feeling of emptiness within. By stepping back and allowing the Lord to lead me, my life finally had purpose, a direction and set values. These values came second nature to breathing, however I never viewed them as things I had to do. They were things I enjoyed doing. The Franciscan Values that are most important to me are Showing compassion for others by serving and caring for the poor and oppressed. Having concern for justice issues is another that is big on my list, because I believe in American. Taking responsible social action plays a big part in my core system do to the fact that, the Lord has lead me to do something greater and not just sit back and complain. Offering unselfish service is the cornerstone to my existence because I believe in offering my services to people regard less of the circumstances.   Ã‚  Ã‚  Ã‚  Ã‚  Showing compassion for others by serving and caring ro the poor and oppressed is in my spirit. The Lord has taught me not to pass judgement on anyone. By being one of God’s servant’s, that leaves little room for being judgmental. One can never determine what happened in a persons life that brought them to the point of being poor or oppressed. A divorce, a death in the family or a lost of a job could have been the deciding factor in keeping or losing their home. Regardless of the circumstances it sends a feeling of calmness over me when I do the works I’m called to do.   Ã‚  Ã‚  Ã‚  Ã‚  Being in control is something we long for in life however, justice issues are a big concern in the world in which we live and that is something we have no control over. I respect the President of the United States, and I respect our country. Remaining safe is what I want the future to bring. Prayer has become apart of my total existence. Opposition of the wars is something that eats away at my soul. Much respect is given to the soldiers that are getting killed and severely injured in order to protect our country. Claiming to have all the answers is not what I’m doing.

Supply Chain Simulation

The Market Jacobs Industries' only product is an industrial chemical that can be mixed with air to form a foam that is: †¢Lightweight; †¢Stable over a very wide range of temperatures; †¢A very efficient thermal insulator; †¢A very efficient acoustic insulator. Jacobs sells its chemical to manufacturers of air conditioner retrofit kits. The manufacturers are all located in the region of Calopeia. They purchase the foam chemical as a substitute for competitors' products. If Jacobs cannot ship an order within 24 hours of receiving the order from the customer, the customer makes its purchase from a competitor without any loss of future demand.The chemical is shipped in small plastic drums at a price of $1450 a piece. Demand for the chemical is highly seasonal but otherwise very stable. There are no long-run market trends, either upward or downward. The size of orders is very random, with an average size of 7 or 8 drums. Orders arrive randomly throughout each 24-hour d ay. It is now day 730, two years after Jacobs began producing and marketing the chemical. A new foam technology is in development at Jacobs that will render all production capacity and inventory of the current foam obsolete and worthless on day 1460.All customers are aware of the pending new technology and as a result, demand will decrease to zero on day 1460. Operations and Finance Jacobs' distribution network consists of a single factory and a single warehouse, both in Calopeia. The warehouse only supplies air conditioner retrofit kit manufacturers, who are all in Calopeia. Jacobs produces its chemical in batches, loads the chemical into small plastic drums, and then transports the drums from the factory to the warehouse by truck. The warehouse sends drums to customers as orders are received.The cost of fulfilling an order, including the cost of mailing the drum to the customer, is $150 per drum. The current capacity of the factory is 20 drums per day. More factory capacity can be purchased at a cost of $50,000 per drum per day. For example, expanding the capacity by 10 drums per day for a total of 30 drums per day would be (10)$50,000 = $500,000. Capacity costs are incurred as soon as the capacity expansion begins. It takes 90 days to complete a capacity expansion. Capacity cannot be retired. Production in factories is carried out in batches, where each batch is an integer number of drums set by you.The cost to produce one batch equals $1500 plus the number of drums in the batch times $1000. For example, the cost to produce a batch of 10 drums is $1500 + (10)$1000 = $11,500. The batch of finished drums is shipped from the factory to the warehouse as soon as production of the batch is completed. The drums can be shipped either by truck or one at a time by mail. One truck can carry 200 drums. One truck making a trip from the factory to the warehouse costs $15,000, regardless of how full the truck is. It costs $150 to mail one drum from the factory to the ware house.Transportation times from the factory to the warehouse are 7 days for the truck or 1 day for mail. There is no practical limit to the number of drums a warehouse can hold. Both the costs of producing the batch and then shipping it to the warehouse are incurred as soon as production of the batch starts. If there is insufficent cash to pay for the production and shipping of the batch, the factory will remain idle. Production of a batch is triggered when the finished goods inventory (both en route to the warehouse and in the warehouse) fall below the order point, which is set by you.Jacobs pays insurance and other out-of-pocket holding costs on chemicals once production is complete. These holding costs for one drum for one year equal $100, whether the drum is en route to a warehouse or the drum is physically in the warehouse. There are no such holding costs for work-in-process inventory in the factory. Jacobs earns 10% per year on its cash, compounded daily. Assignment Your team has been hired to manage the supply chain for the Jacobs Industries. You can make the following changes to the supply chain: †¢Capacity additions to the factory. The finished goods inventory threshold that triggers production of a new batch in the factory. †¢The factory's production batch size. †¢Whether batches are transported to the warehouse by mail or by truck. Your objective is to maximize the cash generated by the foam technology over the remaining two years of its lifetime. On day 1460 the game will end and all inventory and capacity will be obsolete. The simulation will run continually at the rate of 104 simulated days per real day, or 1 simulated day about every 14 minutes.You will have control of the game from day 730 to day 1460, or 730 days total. The game will conclude 7 days and about half an hour after it started. During that time you can access your supply chain any time of the day or night. The winning team is the one with the highest cash position on day 1460. After the game is over, your team should turn in a 4-page memo describing the actions you took and in retrospect, whether there were other choices that would have allowed your team to do even better.You will graded on the use of conceptual tools from class that you use to justify your conclusions. Selling price = $1450 Demand order size = 7 or 8 Obsolete date = 1460 day Set up Cost = $150 Capacity = 20 per day Capacity expansion = $50,000 to increase add 10 drum per day , but 90 days to complete capacity Cost of production = $1500+(units in a batch)*$1000 Holding cost =$100 per drum for one year Averagemin Max Day 123269 Day 26622133 Day 344397 Day 413163 Day 5425106 Day 66422108 Day 722185 -Most efficient if we set the batch size to 200 when only using truck delivery – –

J.J Thomson Essay

J also had a brother that was two years younger than him-self named, Frederick Vernon Thompson. He went to private schools in the beginning of his education career, where he showed a great interest and passion for science, and when was 14 years old when he was accepted in to Owens College. His mother and father originally wanted him to study to be an engineer and get an apprentice for a local locomotive manufacturer, but due to his father’s death in 1873 his plans changed. He moved away from Owens College, and into Trinity College in Cambridge, where he then obtained his BA in mathematics in 1880. He married one of his students, Rose Elizabeth Paget, and they had one son and one daughter. J. J Thompson died still working on the college campus on August 30th, 1940 from unspecified causes at the age of 83. He married one of his students, Rose Elizabeth Paget, and they had one son and one daughter. J. J Thomson was without a doubt religious. He was a devout Anglican Episcopalian who regularly attended services at the Angelican church, and also went to Sunday evening college chapel services. I believe, that the best statement that I found, about the religious practices of Mr. Thomson was from one of his students, Sir Owen Richardson who said â€Å"He was sincerely religious, a churchman with a dislike for Anglo-Catholicism, a regular communicant, who every day knelt in private prayer, a habit known only to Lady Thomson until near the end of his life. Further research shows that J. J Thompson never missed a day of prayer(as quoted above) and that every day before going to sleep, he would read his bible. Some of J. J’s speeches, and addresses also show that he was a devout believer in God, show in what he stated in his inaugural presidential address into the British association, â€Å"As we conquer peak after peak we see in front of us regions full of interest and beauty, but we do not see ur goal, we do not see the horizon; in the distance tower still higher peaks, which will yield to those who ascend them still wider prospects, and deepen the feeling, the truth of which is emphasized by every advance in science, that ‘Great are the Works of the Lord’. † Here we clearly see, that he doesn’t take credit for his accomplishments, he gives the credit to the Lord.

Sbi Change Management

THE WORD CHANGE Change is inequitable; not a respecter of persons. Change is for the better or for the worst, depending on where you view it. Change has an adjustment period, which varies on the individual. It is uncomfortable, for changing from one state to the next upsets our control over outcomes. Change has a ripping effect on those who won’t let go. Change is awkward — at first. Change is a muscle that develops to abundantly enjoy the dynamics of the life set before us.Change calls own strength beyond anyone of us. Change pushes you to do your personal best. Change draws out those poised for a new way. Change isn’t for chickens. Change does have casualties of those defeated. Change will cause us to churn or to learn. Change changes the speed of time. Time is so slow for the reluctant, and yet it is a whirlwind for those who embrace it. Change is more fun to do than to be done to. Change seeks a better place at the end and is complete when you realize you are different. Change Management:Change management is a set of processes that is employed to ensure that significant changes are implemented in an orderly, controlled and systematic fashion to effect organizational change. One of the goals of change management is with regards to the human aspects of overcoming resistance to change in order for organizational members to buy into change and achieve the organization's goal of an orderly and effective transformation. Organizational change management takes into consideration both the processes and tools that managers use to make changes at an organizational level.Most organizations want change implemented with the least resistance and with the most buy-in as possible. For this to occur, change must be applied with a structured approach so that transition from one type of behavior to another organization wide will be smooth. SBI: State Bank of India is the largest state-owned banking and financial services company in India, by almost every p arameter – revenues, profits, assets, market capitalization, etc. The bank traces its ancestry to British India, through the Imperial Bank of India, to the founding in 1806 of the Bank ofCalcutta, making it the oldest commercial bank in the Indian Subcontinent. The Government of India nationalised the Imperial Bank of India in 1955, with the Reserve Bank of India taking a 60% stake, and renamed it the State Bank of India. In 2008, the Government took over the stake held by the Reserve Bank of India. SBI provides a range of banking products through its vast network of branches in India and overseas, including products aimed at NRIs. The State Bank Group, with over 16,000 branches, has the largest banking branch network in India.With an asset base of $260 billion and $195 billion in deposits, it is a banking behemoth. It has a market share among Indian commercial banks of about 20% in deposits and advances, and SBI accounts for almost one-fifth of the nation's loans. * The Stat e bank of India is the 29th most reputed company in the world according to Forbes. * State Bank of India is the largest of the Big Four Banks of India, along with ICICI Bank, Axis Bank and HDFC Bank — its main competitors. Change Trigger: Liberalisation of the Indian Banking system:During the 1990s, the Indian economy began a period of rapid growth as the country's low labor costs, intellectual capital, and improving telecommunications technology allowed India to offer its commercial services on a global basis. This growth was also aided by the government's decision to allow the creation of private-sector banks (they had been nationalized in the 1960s) Private sector banks made their first appearance in January 1993. The private-sector banks, such as ICICI Bank and HDFC Bank, altered the banking landscape in India.Core banking systems and electronic delivery channels that allowed these banks to introduce new products and provide greater convenience to customers acted as a hur dle for the PSBs. During that period, Public Sector Banks accounted for over three-fourths of total banking industry assets. They were weighed down with huge NPAs(Non-Performing Assets), falling revenues, lack of modern technology and a massive and highly unionized workforce. New entrants began to erode the market share of the nationalized banks, especially in metro cities and urban areas.The PSBs found it increasingly difficult to compete with the new private sector banks and the foreign banks. These banks also employed state-of-the-art technology, which helped them to save on manpower costs and concentrate on providing better service. Changes in SBI: Drivers for a New Core System Though SBI had undertaken a massive computerization effort in the 1990s to automate all of its branches, implementing a highly customized version of Kindle Banking Systems' Bankmaster core banking system (now owned by Misys).However, because of the bank's historic use of local processing and the lack of r eliable telecommunications in some areas, it deployed a distributed system with operations located at each branch. Although the computerization improved the efficiency and accuracy of the branches, the local implementation restricted customers' use to their local branches and inhibited the introduction of new banking products and centralization of operations functions.The local implementation prevented the bank from easily gaining a single view of corporate accounts, and management lacked readily available information needed for decision making and strategic planning. The advantages in products and efficiency of the private-sector banks became increasing evident in the late 1990s as SBI (and India's other public-sector banks) lost existing customers and could not attract the rapidly growing middle market in India. In fact, this technology-savvy market segment viewed the public-sector banks as technology laggards that could not meet their banking needs.In 2002, SBI adopted a new tech nology that included the implementation of a new centralized core banking system. This effort encompasses the largest 3,300 branches of the bank that were located in city and suburban areas. The State Bank of India's objectives for its project to modernize core systems included: †¢ The delivery of new product capabilities to all customers, including those in rural areas †¢ The unification of processes across the bank to realize operational efficiencies and improve customer service. Provision of a single customer view of all accounts †¢ The ability to merge the affiliate banks into SBI †¢ Support for all SBI existing products †¢ Reduced customer wait times in branches †¢ Reversal of the customer attrition trend Challenges for the bank: The bank faced several extraordinary challenges in implementing a centralized core processing system. These challenges included finding a new core system that could process approximately 75 million accounts daily — a number greater than any bank in the world was processing on a centralized basis.Moreover, the bank lacked experience in implementing centralized systems, and its large employee base took great pride in executing complex transactions on local in-branch systems. This practice led some people to doubt that the employees would effectively use the new system. Initial Conversion Project: The conversion effort began in August 2003, when SBI converted three pilot branches to the BaNCS system. The successful conversion and operation of the pilot branches was followed by the conversion of 350 retail branches with high-net-worth customers between August 2003 and September 2004.At this point, the bank intentionally halted the conversions to analyze and resolve reported problems. After the software and procedural changes were implemented, SBI converted an additional 800 branches between December 2004 and March 2005. Unlike in the previous conversions, this group of branches included predominan tly commercially oriented offices. The conversion effort then refocused on retail branches until November 2005, when the bank paused again to resolve problems that came up during this second group of conversions.After the second round of changes, the system and processes were functioning smoothly, and management believed the branch conversion could be accelerated. Based on the successful pilot survey, SBI decided to convert the approximately 6,700 remaining SBI branches to the BaNCS system. The conversion of the remaining branches began in June 2006, with the stated goal of completing the conversion by year-end 2008. Managing the change: The factors which helped SBI in managing such a huge change are as follows: * Senior management commitment.The project was driven by the chairman of SBI, who met every month with the information technology (IT) and the business sector heads. The chairman monitored the overall status and ensured that sufficient resources were allocated to the project . TCS senior managers were thoroughly committed to the project as well and periodically met with the SBI chairman to review the project status. †¢ Staffing and empowerment of project team. The core banking team consisted of the bank's managing director of IT acting as team head and 75 business and IT people selected by the bank.TCS also staffed the project with approximately 300 IT professionals trained on the BaNCS system. Importantly, the SBI business people were viewed not just as contributors to a key project but as future bank leaders. This team reported to the SBI chairman and was empowered with all decision-making authority. †¢ Ownership by business heads. The regional business line heads were responsible for the success of conversion of their respective branches and reported the status to the chairman. Thus, the business heads' objectives were aligned with those of the project team. Focus on training: SBI used its network of 58 training centers across India to trai n employees on the new system. TCS personnel first educated approximately 100 SBI professional trainers, who then trained 100,000 SBI employees at the centers; the remaining employees trained at their respective job sites. Benefits of New Core Systems Implementation The new core system has resulted in benefits throughout the bank for both the customers and the employees of SBI. For example, the new core banking system has allowed the bank to redesign processes.It established 400 regional processing centers for all metro and urban branches that have assumed functions previously performed in the individual branches. The customers after implementation of this CBS system were no longer only the â€Å"customer of the branch is no longer only the customer of the branch but has also became the customer of the bank†. Meaning, they can carry out any transaction in any branch of the bank. After implementation of this system the bank has reversed the trend of customer attrition and is n ow gaining new market share.

Ap in Cold Blood

Rakshitha Mohankumar 11-16-12 AP English Language Period 3 Timed Writing: In Cold Blood Option C In part three of Capote's In Cold Blood, the book gives a more clear understanding of how Perry and Dick came to know of the Clutters and earned their â€Å"score†. It has detailed excerpts from interviews with Floyd Wells, Dick's friend from prison who is also the same person who tells him everything he needs to know about the Clutters, as well as, Mr and Mrs. Hickock, Dick's parents who are worried for their son and concerned about his whereabouts.The author was able to create and portray a good amount of sympathy for Dick's parents by making them appear poor and gentle as well as by how they speak about their son, and are willing to forgive him for his mistakes. In creating sympathy for the parents, the author also indirectly creates some sympathy for Dick by using certain quotes, by Mr. Hickock, that describe his life before he went into prison. There are many ways in which Tru man Capote portrays sympathy for the Hickocks in this section. He uses interviews from the locals who live around where Dick's family lives.When Officer Nye investigates the nearby folks, one farmer's wife tells him,â€Å"Don't talk to me about Dick Hickock! If ever I met the devil! [†¦ ] Dick would've gone to jail more times than you can count, except nobody around here ever wanted to prosecute out of respect for his folks. † Essentially, she is trying to say that although Dick gets into plenty of trouble, no one ever really says anything about it, out of kindness to his parents, who are â€Å"both plain and honest people. † Capote also uses certain phrases and quotes that stand out to the reader, which in turn evokes sympathy, from the interview with Dick's parents themselves. He wanted to go on to college. Study to be an engineer . But we couldn't do it. Plain didn't have the money. Never have had any money. † The fact that they are not a rich and well-of f family is made clear when Mr. Hickock says that he couldn't afford to send his son to college. This also is an indication of how Dick's life would have turned out to be different than what it was currently, if he had gone to college. Both Dick's parents never really blame their son for his faults. Rather, they blame it on someone or something else. â€Å"That friend of his. That's what happened† is what Mrs.Hickock tells Officer Nye, implying that Perry is the one who was at fault for all the mishaps that Dick had been burdened with. They are typical parents, painting their son in perfect light, and thinking that in no way is he at fault, instead, only badly influenced. The author, by creating sympathy for the parents also creates sympathy for Dick and makes him seem more human. He uses a quote from Dick's father â€Å"I've not got long, I'm with cancer, and Dick knowed that, and not a month ago, right before he took off, he told me, ‘Dad, you've been a pretty good o ld dad to me.I'm not ever gonna do nothing more to hurt you. ‘[†¦ ] That boy has plenty of good inside of him. † In the first two parts of the book, Dick is known to have cared for his family and this just elaborates on that fact. It humanizes Dick and makes him more compassionate. It shows that he is wary of how he has upset his parents and that he is not deliberately hurting them. The aforementioned quote also makes the reader sympathize for the father because it states that he has cancer and knows he is not going to live long.Adding in a disease or illness of sorts always has some sentimental effect on the reader and the author must have chosen this particular quote for that purpose. One last quote that stood out as a form of sympathy for Dick's parents is â€Å"Ashamed and afraid. Of what he's done. Of how he's hurt us again. And afraid because he thinks we won't forgive him. Like we always have. And always will. † This quote is from Mrs. Hickock and it s ignifies a parent's, or more specifically, a mother's love for her child. As Dick's parents, they are always willing to forgive him no matter how many mistakes he has made or how badly he has hurt them.He is their son and it shows that, no matter what kind of a person he turned out to be, they have and always will love him and be there for him. This creates sympathy, more for Dick's parents rather than Dick himself, because it signifies that they are good, loving, and caring parents who see past the faults and errors of their children. There are a few people who might say Dick is â€Å"undeserving† of such loving and kind-hearted people for parents. These are just a few outstanding ways in which Truman Capote portrayed sympathy for Mr and Mrs. Hickock.

TSCA and REACH Essay Example | Topics and Well Written Essays - 250 words

TSCA and REACH - Essay Example However, the Congress has received two bills addressing TSCA reform and will deliberate on them soon. Here, TSCA is compared to chemical regulations in other nations, and arguments for and against its reform are presented. Chemical safety in the United States has garnered bipartisan support. Currently, there are two pieces of legislation introduced to Congress that address TSCA reform: the Alan Reinstein and Trevor Schaefer Toxic Chemical Protection Act, drafted by Senators Barbara Boxer and Edward Markey, and the Frank R Lautenberg Chemical Safety for the 21st Century Act, drafted by Senators David Udall and Tom Vitter. Each bill distributes the priorities of the EPA in different ways. The Boxer and Markey legislation prioritized public health, required the EPA to review chemicals more quickly, and ensured that the EPA’s chemical assessments were aligned with the recommendations of the National Academy of Sciences. Boxer and Markey’s bill would also preserve the states’ authority to restrict chemical use and enforce federal restrictions under state law. On the other hand, the language of the Vitter and Udall bill appears to favor industry, allowing the EPA up to seven years to re view each substance (Chemical Watch 2015). Although the future of chemical reform in the United States is uncertain, these two bills addressing the need for TSCA reform are certainly a step in the right direction. In the early 1970’s, there was increasing concern about industrial compounds and their potential adverse effects on the environment and human health. Research on industrial substances and potential harmful effects, such as fluorocarbons found in aerosols and their effects on the earth’s stratosphere were well underway (Markell 2010). Bischloromethylether (BCME), polybrominated biphenyls (PBBs), as well as polychlorinated biphenyls (PCBs) was ubiquitously

Strategic Management Essay Example | Topics and Well Written Essays - 750 words

Strategic Management - Essay Example This innovative and stylistic format has brought widespread attention from companies such as Apple, as well as consumers who are attuned to quality. The consideration of Apple’s implementation of the bags is significant on a number of grounds. Apple’s approach to technological development places high emphasis on branding as well as quality. Their decision to implement FREITAG bags is then contingent on the quality and branding elements, specifically the artistic and stylistic forms these products are able to achieve. Conversely, there are resources that the firm believes are strategic, but in reality are not. FREITAG is an organization that implements sustainable resources as a means of creating their bags. The case study notes, â€Å"Every FREITAG bag is composed of used materials only: old truck tarpaulins, used seat belts for the straps and bicycle inner tubes to keep the edges from fraying, a specification that places it at the more imposing end of the spectrum of sustainable design† (FREITAG). It is clear that the organization believes that the implementation of these supplies is strategic, as it not only is socially responsible, but also makes positive contributions to its image. While such a notion makes sense, in reality it appears that it is not the sustainability aspect that has given the bags their cache, but instead the quality and inventiveness of production; this is evidenced in Apple’s use of the bags, a company that is notoriously concerned with quality. Again, while Apple places considerable emphasis on quality and stylistic product form, they are willing to sacrifice social responsibility – one considers their involvement in the Chinese sweatshop scandal – to achieve these aims. Such a recognition demonstrates it is not this sustainability that is highlighted in the FREITAG bags, but instead their greatest resource is the stylistic quality they are able to achieve. 2. There are many ways that a firmâ⠂¬â„¢s culture and belief system affects its ability to compete. One of the most prominent examples occurs in terms of Google, Inc. In understanding how a firm’s culture and belief system affects its competitive ability one considers institutional theory. Institutional perspectives on organizational culture argue that the organizational culture that is established within an institution impacts all incoming employees. In these regards, as individuals enter the culture they may initially resist the overarching institutional belief system, but ultimately tend towards the overriding paradigm (Clement 2005). It follows that organizations which implement the most successful organizational culture will in-turn have a workforce that directly contribute to organizational success. One recognizes that the challenge then becomes what is the most successful organizational culture to implement. Adams, Hill, & Roberts (2011) consider that the success of organizational culture is oftentimes contingent on uniting the workforce under the auspices of a goal that goes beyond mere financial concerns, but also involves their sense of meaning. Within Google, Inc. it is clear that the organization has gone beyond mere profit considerations. The organization has implemented the popular slogan ‘Don’t Be Evil’. This demonstrates that Google has shown great concern for product development that does not implement shady means. In addition to uniting the workf